中国驴友论坛 » 『 户外经理人 』 » 哥伦比亚2006年发展报告简述

hey 发表于 2007-6-18 19:37

哥伦比亚2006年发展报告简述

[font=宋体][size=12pt][color=#000000]哥伦比亚创立于1938，已经发展成为全球最大的户外服装公司，旗下拥有Columbia, Sorel, Mountain Hardwear, Montrail, 以及Pacific Trail等几大品牌。[/color][/size][/font]
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[color=#000000][font=宋体][size=12pt]Founded in 1938 in Portland, Oregon, as a small, family-owned, regional hat distributor and incorporated in 1961, Columbia Sportswear Company ([/size][/font][font=宋体][size=12pt]“Columbia”) has grown to become a multi-branded global leader in the6j-F3T6T3st.B(ZO
design, sourcing, marketing and distribution of active outdoor apparel. [/size][/font][/color]U3y2zlW4_}#yz
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bMg#@7?PnB [color=#000000][font=宋体][size=12pt]As one of the largest outerwear companies in the world, we have developed an international reputation for quality, performance, functionality and value across an expanding product line. Known for selling durable and dependable products at a competitive price, we have leveraged our brand awareness by expanding into related merchandise categories and developing our[/size][/font][font=宋体][size=12pt]“head-to-toe” outfitting concept. We have also leveraged our strengths in manufacturing, logistics and marketing to develop a portfolio of outdoor brands, including Columbia, Sorel, Mountain Hardwear, Montrail, and Pacific Trail, that we believe will help us achieve our vision of becoming the dominant global leader delivering best-in-class, authentic, innovative brands that reflect a passion for the outdoors. During 2006, we distributed our products to approximately 13,800 retailers in over 70 countries.[/size][/font][/color]Ms4cccZik

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[color=#000000][font=宋体][size=12pt]2006[/size][/font][font=宋体][size=12pt]年度，哥伦比亚在全球70个国家约有13，800个零售商。[/size][/font][/color]]?Q3Z+]*`
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[color=#000000][font=宋体][size=12pt]We group our merchandise into five principal categories[/size][/font][font=宋体][size=12pt]—(1) outerwear, (2) sportswear, (3) footwear,(4) related accessories and (5) equipment.[/size][/font][/color]
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[font=宋体][size=12pt][color=#000000]哥伦比亚的产品系列包括了5个主要大类，—(1) 户外服装, (2) 体育服装, (3) 鞋,(4) 以及相关的配件 (5) 装备。[/color][/size][/font]
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[font=宋体][size=12pt][color=#000000]The following table presents the net sales and approximate percentages of net sales attributable to each of our principal product categories for each of the last three years ended December 31 (dollars in millions):[/color][/size][/font]:zI_D(ZiZek4UB
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!@,vg\4~QC z rY%^ [font=宋体][size=12pt][color=#000000]下面报表是在过去的3年中哥伦比亚的全球的净销售额以及每类产品的销售比例（单位是百万美元）截至当年的12月31日。[/color][/size][/font]d7T~C\AB
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9q'N*psU_X} PE [font=宋体][size=12pt][color=#000000]在2006年度，户外类服装outwear $ 496.5 （million）;体育类服装$ 509.1（million）;鞋品$ 219.7 （million）；配件$ 42.7 （million）；装备$19.7（million）。[/color][/size][/font]
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^EA4I;x Q?;f [font=宋体][size=12pt][color=#000000]Outerwear is our most established product category. Our outerwear is designed to protect the wearer from
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[font=宋体][size=12pt][color=#000000]户外类服装是哥伦比亚销售最好的品类，包括了滑雪，单板服，徒步服，打猎和钓鱼等。[/color][/size][/font]8d-} w@tM
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ML'Sk([g2O7f+rs [font=宋体][size=12pt][color=#000000]Many of our jackets incorporate our popular Columbia Interchange System, which features a 3- or
4\/L;}9x&? ^y 4-jackets-in-1 design. Jackets incorporating the Interchange System typically combine a durable, nylon outershell
)ao.s4{XM!w,R with a removable liner. The outershell and the liner may be worn separately or together. This layering approachw^.y%e/Z M
provides the wearer with a jacket for all seasons and weather conditions at a reasonable price.[/color][/size][/font]9yz3XY7I%YeH
[font=宋体][size=12pt][color=#000000]很多的夹克都是3合一或者4合一的设计。[/color][/size][/font]Q0fG Pkbd^
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;}$T.g[E'P,n5zpcv [font=宋体][size=12pt][color=#000000]Columbia-branded hunting and fishing products constitute one of our most established product lines in the
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cp:}\+O|u outerwear category. This line includes apparel for the serious hunter and fisherman. Our parkas, shells, vests,[/color][/size][/font]
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[font=宋体][size=12pt][color=#000000]liners, bib pants and rain suits in this product line incorporate a variety of purpose-specific features that have
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[font=宋体][size=12pt][color=#000000]哥伦比亚的打猎和钓鱼服一直是户外服装类很重要的品项。[/color][/size][/font]
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\ [font=宋体][size=12pt][color=#000000]We also produce a separate line of Columbia-branded youth outerwear products. The market for youth
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i;R5iY.?:K outerwear is significant and we are able to use our expertise in outerwear design and sourcing to meet the needs of the youth market.Our Convert brand offers functional apparel products designed for snowboarding.[/color][/size][/font]
B rd~,F^ [font=宋体][size=12pt][color=#000000]哥伦比亚还单独生产年轻人的户外服装系列。市场看好。[/color][/size][/font]?SA}zT(o2m
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(UMJ*C1h,JU The following table presents net sales to unrelated entities and approximate percentages of net sales by geographic region for each of the last three years (dollars in millions):W)w0UG:z
下图是按照地域分配的销售比例：美国市场第一，欧洲第二，加拿大第三，其余分配在全球其他国家。
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奥运会 发表于 2007-6-19 09:37

不错，很好的资料。

一石 发表于 2007-6-20 10:04

从那整来的，牛

jy200211 发表于 2007-7-9 14:02

哎~~~英语有问题  怪自己上课时听讲时间不多！！！
rdc0~E 查字典吧！！！痛苦中:Q
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还是感谢这个宝贵资料

拨浪鼓 发表于 2007-7-9 14:28

好资料~

无双 发表于 2007-7-9 15:20

好资料！！
p#Z6hT C1II 顶起！

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